As a business owner, having a clear, strong purpose is motivating and life-changing. This reason for being gets me out of bed in the morning, recharged and ready to tackle what comes next. However, this wasn’t always the case.

I always knew I was born to tell stories. After all, I had been doing it with my family since I was really young. And I had been creating with big casts and crews since I was twelve. Acting and empowering actors as a director was something I always loved. I lived for pulling together members of casts and crews into a community for the purpose of creating magic to reach the heart of an audience. I got so much pleasure out of seeing and hearing about individuals laughing to tears or being spoken to on a deep level.

But beyond those times directing on set and in rehearsal, beyond actor and crew playing time (which is really the sweet reward for completing production development), I was struggling. The business side of the business wasn’t coming as easily to me. The process of getting a story to the stage and to film is extremely extensive; however, that part wasn’t fuelling me either.

Finding your reason

Then, early last year, one simple question asked during a business training course finally connected the dots.

“What is the reason I exist?”

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In other words, what’s your reason for being? Whether you’re a business owner, a storyteller, or a combination of both, I encourage you to answer this question. Take ten minutes to determine who you are, the reason you’re here and what your purpose is. It will be a profound exercise you won’t regret.

For me, at the end of the exercise, there were two things which were crystal clear. First, I value being clearly seen and heard for who I am. And second, I exist to see and hear others clearly.

Storytelling is first and foremost about listening. And we can’t listen unless we see and hear the person sharing their insights and perspectives for who they really are. It’s their story to tell. My job is to see you for who you are, hear your story clearly and find a way to share it in a thoughtful and appropriate way that connects with your audience.

I feel strongly the stories I am here to tell help those who are not clearly seen or heard. These include the grieving, the abused, the lost and the poor. Those who need someone to listen.

And as the sun sets on a tough year, I am motivated and excited about what is to come. I have a renewed purpose and focus for 2020 and clear determination to give a voice to those who need it most.